Welcome to a world of drinks...

This presentation of Saturnus makes a trip back in time of over a hundred years. At the same time, it is even more of a trip into the future - into our universe of new taste experiences. Our over one hundred years of experience provide a favourable and stable foundation upon which to stand as we launch new and exciting products. Far-sighted chemist Fritz Borg was able to think along new lines as early as in 1893 when he founded Saturnus in Malmö. His concept involved producing flavours for liqueurs and spirits. He took the next step a few years later when he began producing flavours for soft drinks, which were a new type of drink at that time. Saturnus has been in the possession of the Liepe family since 1920. Edward Liepe is the current owner and CEO. Saturnus has an annual turnover of SEK 80 million and employs about 35 people.

For a great many years, Saturnus was primarily recognised for its arrack punch, liqueur and glogg extracts. The company's current focus is on glogg, drink mixers and flavoured vodka.

In February 1996, Saturnus became the first private company since 1917 to begin producing alcoholic beverages; the monopoly on producing alcohol was lifted in 1995. Skärgårdssnapsar, Elchblut, Stockholm Krystal Vodka and Kallsupen are examples of products that have enjoyed success both in Sweden and abroad.

Saturnus has also launched a number of new and exciting non-alcoholic products over the past decade. With the initiation of the coffee shop trend, Espresso House coffee syrups were launched to add special flavours to coffee. Yet another new and exciting launch was when glogg without added sugar made an entrance onto the Swedish market; more are in the works.

Saturnus is a world of drinks, including some that the company does not produce on its own. We have put a great deal of effort into becoming the best collaboration partner for international brands over the past few years. We collaborate with recognised brands such as Aqua d’or and Froosh Smoothies.

We are now looking forward to offering even more taste experiences in our glogg and vodka ranges. At the same time, we want to offer Swedish consumers the opportunity of tasting healthy, internationally recognised thirst quenchers.

Our Business Concept